UI Trends 2021: Top 10 Trends Your Users Will Absolutely Love

This is a guest article by Ashwini Dave from Acquire

If we had to draw parallels between your product’s design and a human characteristic, we’d probably go with “ body language.” With today’s emphasis on personalization, your users expect to use products that can predict their needs and offer customized solutions. They also want the webpage to “wow” them, surprise them, delight them, you name it.

In fact, it won’t be an exaggeration to say your product’s user experience (UX) lays the foundation for happy, satisfied customers and optimized results. Let’s look at what the data tells us.

Long story short, your product’s ability to woo your audience rests on how strong, seamless, and speedy your user interface is. That said, let’s look at the top ten UI trends that are going to redefine the user experience in 2021 (and beyond).

1. Real Life Mimicry: Skeuomorphism

In fact, designers are also employing real life, uneven textures to lend a kinder, more organic touch and feel to the overall design.

2. Micro Animations Are the New Black: Advanced Level Microinteractions

So what do we mean by microlevel interactions? The primary objective is to assist users in navigating and demonstrating any kind of state change such as the changing color of the app, animated page transitions, extreme animated reactions while using buttons, reshuffling of the page layout, and so on.

Notice how even a small animated button immediately reels the user in and brings the UI to life (quite literally)
Source:
Shakuro

Pro tip: It is tempting to add animated buttons to make the UI pleasing; however, the animation should be meaningful, problem-solving driven, and purposeful.

3. Glassmorphism and Frosted Glass Effect In UI

  • Increased use of bright colors to highlight the blurred transparency
  • A multi-layered, frosted glass approach with floating elements in the background
  • A subtle border on the translucent objects

At the rate at which it is being used on Dribbble, it’s safe to say, step aside neumorphism, glassmorphism is the new kid on the (design) block — one that delivers a “through-the-glass” type look and feel and doesn’t ever disappoint.

4. All Hail Rounded Corners

Big Sur came with even more roundness and softness
Source:
Apple

Notice how all the elements have rounded corners that lend a modern and clean look, allowing for a more spacious, less cluttered design. This works well as there’s something very unsettling about staring into elements that have sharp, pointy edges.

Needless to say, when it comes to UI designing (even in 2021), this kind of thoughtful minimalism will continue to take center stage and appeal to the users.

5. Going Over To The Dark Side With ‘Dark Mode’

Here’s what the dark mode looks like in Outlook for mobile
Source:
Microsoft Design

In design terms, the dark mode is not just about making the background pitch black and calling it a day. The idea is to stay true to your product’s core identity and follow some important best practices:

  • Don’t go for a pitch-black color, instead go for a darker grey theme.
  • Stay away from saturated colors on a dark theme.
  • Factor in the emotional aspects of using a dark theme for your UI.
  • Do A/B tests to see whether the light or the dark version works best.

6. Voice User Interface (VUI)

  • Create a customer journey map that uses voices as a medium (think voice app) to interact with users and problem-solve.
  • Understand the exact use case for the app.
  • Think about the kind of voice commands your customers are most likely to use.
  • Gather feedback on how well your app is performing.

7. Anthropomorphic Animations

8. Advanced Personalization Is of Paramount Importance

This kind of personalization happens when the brand is able to correctly analyze data and build on the information collected. At the end of the day, personalization is about providing users exactly what they want and anticipating their needs. The end goal is to provide a superlative user experience that’s marked with unparalleled convenience, increased customization, and seamless consistency.

9. 3D Interactions Reign Supreme

Plus, there are several 3D tools that allow designers to create exceptional interfaces and 3D elements. It’s also worth mentioning that the growing relevance of Augmented Reality (AR) and Virtual Reality (VR) is boosting the adoption of 3D illustrations as well as animations.

3D designs literally bring the page to life
Source:
Adidas

Pro tip: While 3D designs are engaging and immersive in nature, they can increase the page loading time if the graphics are complex. So making sure that your 3D designs are page optimized is key.

10. The Tectonic Shift from Perfectionism to Uniqueness

This design may not be intuitive or even user-friendly, but it’s definitely artistically stunning
Source:
Waka-Waka
Fun and playful, this design reflects the visual style and character of its designer
Source:
Charlie Le Maignan

Wrapping Up

Of course, the type of connection — be it emotional or purely product benefits-driven — will ultimately depend on the brew of UI elements you choose and how seamlessly these elements fit into your overall business case. What do you think?
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Ashwini Dave is passionate about Business, Entrepreneurship, E-commerce, emerging technology and Digital Marketing. She is working with Acquire as a digital marketing expert. She is a free soul and adventurous scholar who spends her free time with herself, loved once, music, as well as watching & playing sports. She is ocean addicted and on roads being a thrill-seeking traveler to get new experiences as she looks at life as our very own works of art.

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Originally published at AltexSoft tech blog “UI Trends 2021: Top 10 Trends Your Users Will Absolutely Love

Being a Technology & Solution Consulting company, AltexSoft co-builds technology products to help companies accelerate growth.